As vintage erotica is an inspiration for my work, I have a good excuse to surf the web for obscure images. I once found a website dedicated entirely to jeans fetish sexy pictures categorised in the then-popular jeans brands like Levi’s and Lee Jeans. Also, nowadays different kinds of clothing and brands are the subject of people’s sexual desires. Especially in the gay scene there are fetishes for sportswear, sports shoes, underwear and sport socks. There are a lot of tumblr’s dedicated to sexy boys with Adidas tracksuits, Nike socks and Nike sneakers.
Sometimes real fetish latex and leather wear finds its way to the catwalk as an inspiration, but, as we can see, also fashion or clothing can find their way into the fetish world. How does this sexual attraction match with the brand identity of the fashion label concerned? Can a picture of a half-naked guy with a stiffy wearing a pair of Nike air max be considered free publicity for Nike? And do the PR managers at such companies embrace this side effect of their brand, or would they rather not see their items engaged in sexual intercourse? Sexuality is an important part of our lives, and also a big inspiration for the fashion scene, but I’m not sure if brands or designers realise what that could lead to. I would be honoured if someone got aroused by a Bas Kosters suit and squirt all over it, so if anyone feels they need to, please contact me.