Carolin Lerch, a graduate from the Antwerp Academy of Fashion, foundedPelican Avenue in 2004. By questioning conventional codes of fashion, the brand tries to form an opposition to constantly changing trends and as the designer says, ‘the destructive attitude of hypes’. The latest collection manifests these ideas in the concepts of light. Neon, light beams and reflections on metallic, gold and silver, shape arches and create an overall enlightened architectural structure. The pieces are always presented with different kinds of media like video, photography, installation, and performance, which only redefine the expectations and approaches to fashion.
Nata Ros