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    DASH Issue 2 Launch Party opened its doors in East London’s Press Play Films to the industry and public alike last night. Here, guest sips on sublime cocktail of Jameson Whiskey, prepared by MADD bar staff. Picture: Alan Parker
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    Picture: Anni Katrin Elmer
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    DASH Magazines hung from vibrant orange cord, curated by Ryan Lanji. Picture: Alan Parker
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    Photo: Alan Parker
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    Picture: Anni Katrin Elmer
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    Picture: Anni Katrin Elmer
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    (L-R) DASH Features Editor: Harald Weiler and Editor in Chief NoéMie Schwaller. Photo: Alan Parker
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    Picture: Anni Katrin Elmer

And what a night it was! Thank you all for coming down to Press Play Films on Vyner Street last night and making this one very special launch to remember.

Over 500 guests from the industry celebrated with us in the East End, sipping on lush cocktails by Jameson, enjoying beer by Peroni and mineral water by Ty Nant, while goody bag amazingness came from Nail Rock, Ena Salon andTINALILIENTHAL. DJs Piers Martin and Florian Oh played an eclectic mix of pop and italo disco making sure that fun was had by all.

But at the centre of all was, of course, the September issue of DASH Magazine. Devoted to the Architecture of Fashion, the launch’s curator Ryan Lanjifittingly opted to display the magazine’s contents on TV screens and a big wall projection, allowing everyone to take a virtual tour of our AW12 issue, which hits UK retailers today.

The biggest surprise of the night – even to the whole team – then was Director and Editor in Chief, NoéMie Schwaller, getting up on a bench in the middle of the buzzing evening and delivering a heart-felt speech thanking everyone involved for their commitment in making DASH the fashion-forward and wonderful product it is. If last night proved one thing, it’s that DASH is not just here to stay, it’s here to grow and further establish itself in the indepedent magazine market.

With many thanks to all our sponsors:
Jameson, Peroni, Ty Nant, Zeitgeist, TINALILIENTHAL, Nail Rock, Ena Salon


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