London College of Fashion womenswear graduate Sasha Louise launched her eponymous brand in 2010. She aims to push the boundaries in fashion design by defining a new standard in the world of rubber and fashion. Her designs are edgy with an elegant twist embracing an underlying punk aesthetic. She is a pioneer in utilising and developing new latex techniques such as latex marble sheeting and latex net. Sasha has already achieved significant exposure in major publications such as Dazed & Confused or Papercut magazine and been favourited by the likes of Lady GaGa.