Let’s hear it for Nieuw Jurk, the Amserdam-based label created by Esther Meijer. The designer graduated from ArtEZ in Arnhem with a graduate collection entitled “Going Ape in Nieuw Jurk”. For it, the designer created a fictional city with an imaginary “Nieuw Jurk crew”. The garments reflect youth culture and subcultures like hiphop, gothic, and grunge. A show is never just a show and every collection is presented in an original and different way. Although playful at first glance, the clothes look at issues regarding body image, society, and gender.
Nada Abdul Ghaffar