Label of The Day – FleaMadonna

FleaMadonna S/S 15

The Seoul-based womenswear Label FleaMadonna was launched in 2007. The label’s name refers to the Prima-donna, the opera’s first female singer. Born in Korea the label is now stocked across Tokyo, Hong Kong, Bangkok, Belgium and America. The label has somewhat of a cult following, especially in Korea, where the clothes appear on the street and in music videos. The women are as diverse as the styles designed by the creative director, Jei Kim, but what unites them is their love for individuality.

Nada Abdul Ghaffar