The Hyères Festival promotes young artists in the fields of fashion and photography. For the first time, the festival opens a third competition and a prize to the fashion accessories designers. Three competitions are framed around the villa Noailles, which also organises exhibitions, conferences and panels. These competitions highlight ten fashion designers, ten photographers and ten accessories designers, who are selected by a jury consisting of members of each profession. The selected artists’ creations are presented through a catwalk show for the fashion competition, a group exhibition for the photography competition and a group exhibition and a video for the accessories competition. Over the four days of the festival, the selected young accessories designers individually present their first collection through a day spent with the members of the jury, and then in a collective exhibition open to professionals of the fashion world and the general public, and a video which will be shown as an opening of the fashion shows during the festival. Numerous talents revealed by the past festival’s fashion and photography competitions have since become essential names in the creative fields: Viktor & Rolf, Gaspard Yurkievich, Felipe Oliveira Baptista, Sébastien Meunier, Anthony Vaccarello, Julien Dossena, Yiqing Yin, Léa Peckre, Satu Maaranen, Solve Sundsbo, Vava Ribeiro, Erwan Frotin, Joël Tettamanti, Charles Fréger, Grégoire Alexandre, Camille Vivier, Franco Musso & Luciana Val, Thomas Mailaender. The Festival’s tight-knit bonds with the fashion and photography industries are one of its major assets: leading companies sponsor all events and awards, and thus mark their engagement towards young talent.
Designers that have taken part in the Festival as members of the jury count, to cite a prominent few:
For fashion: Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto, Felipe Oliveira Baptista, Carol Lim & Humberto Leon, Karl Lagerfeld.
For photography: Marc Ascoli, Terry Jones, Peter Saville, Emmanuel Perrotin, Jeff Burton, Viviane Sassen, Melvin Sokolsky, Tim Walker, Peter Knapp, Walter Pfeiffer, Steven Hiett, Kamel Mennour.
PARTNERS
The Festival is organised by the Association villa Noailles and has been financed through the support of the City of Hyères, since its creation in 1986, and since 2003 by the Communauté d’agglomération Toulon Provence Méditerranée, with the support of Direction Régionale des Affaires Culturelles (ministère de la Culture et de la Communication), of Conseil Régional Provence-Alpes-Côte d’Azur, of Conseil Départemental du Var.
Major partner:
CHANEL
Main partners:
LVMH, Première Vision, Chloé, Défi, Fédération française de la couture du prêt-à-porter des couturiers et des créateurs de mode, Groupe Galeries Lafayette
Year partners:
Eyes on Talents, Puntoseta, fondation d’entreprise Ricard
Partners of the festival:
Petit Bateau, Nina Ricci, Elie Saab, Swarovski, Givaudan, Paris sur Mode – Tuileries, Vilebrequin, Hans Boodt mannequins, John Nollet, Les Arts décoratifs, Givaudan, Brachfeld, Peroni
