As part of the British Fashion Council’s Newgen platform Bobby Abley is one of the menswear brand to watch of recent years. This season, Bobby Abley took us to a fantasy world blending nostalgic and playful imagery he is famous for. This time, we were taken back to childhood and the world of Disney as each look referred to an Aladdin character. Bobby Abley knows how to inject the perfect dose of humour into this collections, with this one also including womenswear as a modern version of the princess from the Arabian Nights. Men were carrying teddy bears as handbag as if they had never really grown up but kept their child’s dreams. From the Abu and Genie jumpers to Aladdin’s lamp stitched onto shorts, the allusion to the Disney movie seemed almost too literal – it was like drinking a coffee with ten sugars. Bobby Abley however knows exactly what he does and pushes his childlike spirit in even the smallest detail. In between fashion’s most seriousness, we need a little bit more magic.


Words: Morgane Nyfeler

Illustration: Francesco Lo Iacono

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