Bomberg is a relatively new name to the world of watches. It started off 2012 in Neuchâtel, the cradle of the Swiss watchmaking industry. According to Rick De La Croix, the brand’s Chairman, ‘Creativity is the ability to think outside the box’. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand not so much focussing on potential competitors, but rather concentrates on the needs and desires of its target community, capturing demand as it happens.
Bomberg launches the BOLT-68 Automatic TARTAN – a Baselworld 2017 collection to celebrate the punk culture, with the aim is to bring freshness into watch tradition – a Baselworld 2017 collection to revive the punk trend. The story of the tartan pattern goes way back to 18th century and originally gets associated with the Scottish and Gaelic Culture. The Celtic knot art became a vital inspiration for this new collection as well as the punk culture. Initiated as a rebellion against society, a protest against the fashion industry, it has long found its way into high fashion.
The new BOLT-68 Automatic TARTAN collection for Baselworld 2017 is daring, unconventional and available in three limited editions:
– The BOLT-68 Tartan ‘McQueen’ – the upper plate of the dial is made of a red colour, which matches exactly the one found on the ‘McQueen pattern’. Moreover, all three dials show engraved, traditional Celtic motives, which are superposed and hand polished.
– The BOLT-68 Tartan ‘Hood’ – the blue upper plate contrasts certainly with the ‘Hood’ tartan pattern and highlights the dark colours of the rest of this time-piece.
– The BOLT-68 Tartan ‘McDonald’ in Celtic green – this colour specifically has been a very traditional one in Celtic culture and stands for pride, strength and family. Values dear to Bomberg’s culture.
The Brand’s exclusive pattern of the strap, the dial and the watch bezel have made each watch an avant-garde piece and the new watch is crafted with and ingenious bayonet system including a trigger guard. Patented by the brand itself, this system module is detached from its base and attached to a metal chain – and easily becomes a pocket watch. This modern and innovative system marks a development in three aspects of watchmaking: size, engineering and security.
