On occasion of Marc O’Polo’s 50th anniversary Robbie & Ayda Williams personally presented their Special Sweatshirt Capsule Collection for the brand in Munich. The collaboration with the fashion label founded in 1967 got realised under the motto ‘Let’s celebrate 50 years of O’’.
Cool Lifestyle with upscaled requirements — as the premium label Marc O’Polo celebrates, it positions itself. The special edition was launched on 6th July 2017 at the Munich flagship store in the format of panel discussion with pop star Robbie Williams, his wife Ayda, the Danish actor and actual face of the Marc O’Polo campaign Mads Mikkelsen as well as MTV legend Markus Kavka. Star photographer Peter Lindbergh, to whom an exhibition is dedicated at the Munich Kunsthalle, is responsible for the empathic campaign images.
The design collaboration with the 43-years-old entertainer and his family brings us logo sweaters made of double face-knit from soft, durable cotton stretch mix, and the song titles ‘Love My Life’ and ‘Come Undone’ found their way onto the creations to provide them with the certain something. As fun piece next to the statement pullovers there are boxers featuring the emblematic, summery Marc O’Polo strawberry print, which have enjoyed great popularity ever since the beginning of the Swedish founded brand’s history.
Come the evening a good 1800 international guests gathered at the Marc O’Polo village at their headquarters in Stephanskirchen south of Munich, to attend the Spring / Summer 2018 show and appropriately celebrate the star-studded company anniversary.
The Robbie Williams x Marc O’Polo special edition counting 20 pieces is available exclusively in Marc O’Polo stores and their online store.