‘Quirky, unique and bold’ best describes London-based designer Joanna Pybus’s style. Splicing elements of fashion, pop humour and modern living, her collection is then fused with a bold 1960s aesthetic. The furry clutches and print-heavy clothes have a long running theme of an over-sized eye motif resulting in a mixture of comical design with classic cuts and silhouette structures. Her ready-to-wear collection is easy on the eye while still emphasising the aspect of glamour in each piece. The University of East London graduate is currently also becoming quite a favourite with British fashion bloggers and writers.
Radhika Mehta