Hsin-Yu Lin graduated in 2009 with an MA from the University for the Creative Arts Rochester. After gaining invaluable practical experience with fashion heavyweights Alexander McQueen, Hussein Chalayan and Céline, she eventually set up her own womenswear brand Yui Atelier in 2012, based between London and Taiwan. For Spring / Summer 2015, the label proposes soft, summery pastels on relaxed, yet very feminine silhouettes.