The Cameron Williams aesthetic is purely black and white. He toys with unisex and gender, blending the female and the male together. The garments in Cameron’s first collection are very east London, with long black bomber jackets and highly futuristic trainers. The high neck silhouettes and the sole use of colours black and white give his collection an edgy twist. Starting out with a unisex line, the London-based designer went on to create an androgynous menswear collection. The garments have a layered, zipped and oversized feel to them. The models all wear headscarves similar to traditional Muslim dress or even the utilitarian Havelock.
Misha Skelly