Drawing inspiration from everyday moments and people, random words, awkward smiles, and all the little things that go unnoticed, Pitchouguina is a label based on emotions, aiming to design wearable garments that will create memories. The Spring / Summer 2014 collection displays pale baby colours of ivory and gold in jerseys, denim, and layers or organza, which reflect a selection of comfortable pieces as well as more glamorous outfits and embroidery embellishments.

Roshni Maher