Samuji Autumn / Winter 2013 Image by Johnny Kangasniemi
Samuji is a creative studio and design house based in the old Vallila district in Helsinki. Its clothing line represents the values that are of importance in everyday life: simple functionality, a love of necessary things and kindness.
All Samuji pieces are crafted by carefully selected manufacturers and suppliers who insist on the highest quality in everything they do. One of the most important aspects of this is the ethical and sustainable nature of every aspect of their design process: from sketch to store. The Samuji collection aspires to create designs that manage both – to serve a purpose and tell a story.
Noora Uusitalo
