Gudrun Sjödén
Under the motto of “sustainable design” Swedish Gudrun Sjödén, head designer and managing director of her namesake brand, has been running a successful business for almost 40 years now with the idea of creating comfortable clothes in natural materials. Design with a long lifespan has always been a key concept for Gudrun. It’s all quite simple, timeless and good quality. Gudrun hopes this will work as an antithesis to increasing consumption.
Michela Sasanelli
