After graduating from Kingston University London in 2004, Tsemaye Binitie(Shey-ma-yeh Bee-nee-tee-ay) launched his namesake fashion label in 2010. His Spring / Summer 2013 collection called ‘American Beauty’ takes its main inspiration from the book of the same name by Clairborne Swanson Frank. Fabrics range from washed silk satin to leather, silk organza, georgette lame, silk taffeta and high-tech viscose twills, creating simple and timeless pieces which are showing modern elegance, beauty and glamour.
Michela Sasanelli