SUPERSWEET x Moumi was born out of love for all things fashion and feline. Moumi is actually a beautiful Abyssinian Blue cat who is the inspiration behind all of those playful prints and patterns. Created by siblings Myogi and Kikilala – and of course Moumi – the first collection was an immediate success that quickly gained followers. Not just for cat lovers, the label offers soft 100% organic cotton tees, playful looks for the bold as well as unisex attire. In 2013, the label collaborated with New York indie-musician Adam Green, fusing music into the design. Susie Lau is one of their many fans.
Nada Abdul Ghaffar