Alexandra Frida presents her Frida’s origins collection
On the third day of Zalando Presents 10 Days Downtown, Alexandra Frida unveiled her Frida’s Origins collection during the ‘Fashion Concert‘ in the impressive Koepelkerk in Amsterdam.
Frida combined music and dance with her passion for fashion to give the public an exclusive experience during the ‘Fashion Concert’. The collaboration with stylist Beatrice Jolly and the electronic indie band Cheaters and Neo Nail Tech let a unique fashion party emerge. The creative team also revealed a new video they produced together.
During the 23rd edition of the Mercedes-Benz Fashion Week Amsterdam, Zalando organises inspiring and accessible events throughout the city of Amsterdam.
Olivia Hepburn
