There’s a generation of Berlin designers that define themselves – or at least they are being defined by their audience and critics – as minimalists. That was exciting in times when Germany’s capital was still in the process of placing itself on the fashion map. Not that this process has ended, but after a while the equation “German design = minimalist and precise” is exhausted.
Over the last seasons there seemed to be a stagnation in development among the “minimalists”. Some of the collections on show even came across as a bit stiff.
This season there was a clear push towards effortless at Mercedes-Benz Berlin Fashion Week in the case of Perret Schaad. A day at a street café in St.Tropez (before the easyjet-set), the azure blue sea, Riva yachts … you get the picture. Light and lovely.
Björn Lüdtke