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London-based Olga Noronha started from a highly interesting concept for her Spring / Summer 2016 presentation held in Lisbon during ModaLisboa – The Timers. Sponsored by Reebok, the collection was a collaboration with Saymyname, Joana Neves and Roger Spy and was to ‘emphasize the lack and loss of hair due to Alopecia and chemotherapy secondary effects. It metaphorizes its nonexistence using a total abundance of hair (…) giving wings to a quasi- (capillary) hallucination’. Showing hair in abundance in all shapes and colours doesn’t do it for me, and in many ways Olga’s work was strongly reminiscent of Charlie Le Mindu’s haute coiffure, but it was an impressive presentation nevertheless.


NoéMie Schwaller

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