HAAL Spring / Summer 2015, illustration by MRSCMillustration.com
Designed by Anders Haal, womenswear and eyewear brand HAAL is based in Stockholm catering to an audience in need of clean-lined minimalism and understated, casual elegance. The former designer of Ann-Sofie Back Atelje has clearly continued the conceptual approach of his former employer and transferred it into a strong brand identity. Support for his first collection already came from industry heavyweights LN-CC and Opening Ceremony. For Spring / Summer 2015, his only second collection, Anders adapted a larger-than-life approach, conceiving his garments to grace gigantic billboards usually reserved for advertising giants.
