Designer Margit Peura presents her ethically produced collection at Berlin Fashion Week.
Today still, many eco-friendly or sustainable collections look like they were made for mueslies. Why is that? I want to dress eco-friendly and sustainably – but without having to look like a wandering cliché.
Luckily, Helsinki-based designer Margit Peura is out to change that with her Whitetail collections, which are well-crafted, minimalist in design and feel luxurious. On top of that, they are ethically produced, use ecological materials and she tries to bear social responsibility in mind wherever possible.
The only problem (at least for me): It’s for girls only.
Björn Lüdtke
Illustration: Robson Stannard
