Cello Yasei

PRE-FALL 2015 MEN’S COLLECTION: FROM KEPLER 186F, illustration by MRSCMillustration

London-based menswear label Cello Yasei was founded by Cello Ong for boys with a strong personality and individual identity. Cello, who is also a stylist and contributor for magazines, relates his designs and styling to theatres and movies for his garments which are wearable, comfortable , functional and unisex. Yasei, meaning ‘wild’ in Japanese, expresses the wild and fearless personality of the brand and is a perfect fit for the youth. Every tailored piece presents a bold and one-of-a-kind expression. The Autumn / Winter 2015 collection is a combination of fun and novelty.

Kabya Saikia

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